La leadership nel settore F&I di Ascent Dealer Services è stata plasmata da Adam Marburger e James Mercer.
Nel dinamico mondo dell'industria automobilistica, due figure chiave, Adam Marburger e James Mercer, stanno facendo onde con il loro approccio innovativo allo sviluppo della leadership.
Adam Marburger, CEO di Ascent Dealer Services, è un relatore nazionale, stratega e innovatore del settore F&I. Il suo lavoro va oltre l'industria, con un libro pubblicato intitolato "The Servant-Leading F&I Manager: Leadership Redefined" e un podcast chiamato "Training Camp con Adam Marburger".
Il suo vice presidente delle vendite, James Mercer, ha rejoint Ascent Dealer Services en 2025 avec la mission d'étendre le pied d'imprimerie de l'entreprise tout en protégeant son ADN centré sur les personnes. Mercer apporte une carrière s'étalant sur presque deux décennies dans le consulting des concessionnaires et les rôles nationaux de croissance F&I.
Ensemble, Marburger et Mercer prônent une stratégie relationnelle, la construction de la culture et l'investissement à long terme dans la leadership comme moteurs clés de la valeur nette des concessionnaires. Leur message est que la leadership servile n'est pas seulement une question d'émotion, mais aussi de stratégie de performance.
Their efforts at Ascent Dealer Services are not just about training, but helping dealerships build legacy. The company, led by Marburger and Mercer, was previously part of Ally Financial, where they developed a successful training strategy focused on leadership development in the vehicle financing unit.
Their approach seems to be working. Ascent Dealer Services' clients, ranging from independent rooftops to large auto groups, are seeing measurable returns such as lower turnover, higher product penetration rates, increased retention of talent, improved CSI and internal culture metrics, and month-over-month growth in profitability and employee satisfaction.
Their services include on-site and remote F&I team development, compliance-based product strategy, performance coaching and mentorship programs, and data-driven leadership tracking tools. James Mercer, with his deep background in coaching, consulting, and national dealership partnerships, helps bring values-based training to every level of the F&I process.
The book, "The Servant-Leading F&I Manager: Leadership Redefined", is now used by dealership groups across the U.S. It covers topics like leading high-pressure teams, cultivating emotional intelligence, coaching underperformers, and transforming F&I culture. The book debuted at NADA 2025 and will be the centerpiece of Adam Marburger's presentation at NADA 2026.
For more information about Adam Marburger and James Mercer, you can visit their book's website, www.AdamMarburger.com, or find them on LinkedIn at linkedin.com/in/adam-marburger and linkedin.com/in/james-mercer.
In the context of electric vehicle transitions, evolving finance laws, and tighter inventory pipelines, Marburger and Mercer emphasize that value lies in the culture created and the leaders empowered. Their work in the auto industry is reshaping views on leadership, profitability, and performance, one dealership at a time.
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