Intervista a Michael Black, il capo allenatore di Jetfresh Distributors e Jet Fresh Flower Growers
Michael Black, un professionista florale di terza generazione, è il Responsabile del Team di Jet Fresh Flower Distributors a Miami e di Jet Fresh Flower Growers in Ecuador. Ha iniziato la sua carriera lavorando per l'azienda di famiglia nel mercato all'ingrosso dei fiori di New York nel 2000.
despite the challenges of tariffs, labor shortages, climate change, and the monopolization of the supply chain, Michael Black and his team at Jet Fresh remain committed to innovation, collaboration, and community. They stay competitive by investing in relationships and the people who believe in the heart of the industry.
Recently, Jet Fresh collaborated with VIP Roses to produce and distribute VIP Roses across North America and the Caribbean. This collaboration is a testament to their focus on innovation and their dedication to the floral industry.
Michael Black's passion for flowers and the people behind the industry is evident. He appreciates artistic floral creations that use color-enhanced blooms and artists who put their own twist on flowers. His favourite rose is the unconventional, wild-colored and uniquely-shaped roses, such as Funky Cold Medina and Rose Free Spirit.
His wife, Susan, shares this passion. Together, they find stress relief in spending time with their family, playing with their dog and grandkids, and visiting their lake house or farm in Ecuador. Michael Black finds inspiration in his team and industry legends who stay grounded, generous, and authentic.
Jet Fresh's Marketing Director, Ryan Black, embraces AI and adds his own human connection to it. The company also values relationships, trust, and service, never losing sight of what technology can't replace.
In response to the lack of information about Michael Black's specific business focus in Ecuador in recent years, Jet Fresh has recently created a 20-year plan that includes a relocation to a new building in Miami and the acquisition of more farmland in Ecuador. This plan signifies their continued commitment to the industry and their dedication to growing and adapting.
Despite the challenges, Michael Black and Jet Fresh continue to overcome, innovate, and stay committed to their values. Their passion for flowers and the people behind the industry shines through in everything they do.
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